To say that professional sports are popular is an understatement. There are very few entities in our society that gather, excite, and captivate people with the kind of fervor sparked by their favorite football, basketball, and hockey or baseball team. This industry sports (see what I did there) some of the most immediately recognizable and loved brands on the market today, followed passionately by millions of people from all walks of life. These sporting associations are fully aware of this following and have started using…
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