Cognitive Science of How We Process Images & Words   This blog is part of a series of conversations between Busch System’s Senior Advisor, Alec Cooley and Brenda Pulley exploring the science of recycling behavior in relation to bin and signage design. If you missed it, you can find PART ONE of the series here, or you can continue on to PART THREE of the series here.   Note to reader: the first reference to a given academic study in this blog identifies them by their…

Contamination is a big issue with many recycling stations; it’s a problem that needs to change. Garbage gets thrown into recycling bins all the time because people simply don’t know what goes where. That’s why it’s so important to properly communicate your program with signage on your containers. It lets the user know precisely what goes into which container without confusion, which is sure to increase your diversion rates. Now standard labels such as paper, plastic and waste on your bins are great, but with…

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